Top SEO Rules To Build an Evergreen Popular Blog


Are you frightened by the term SEO?

May be it seems too technical for you. After all you are just interested in running a successful business.

But you have been told that you can’t have a successful one if you fail at SEO, so you make up your mind to learn it.  ?

But it still seems too complex to understand and become a PRO.

Well, I’m  here to help you out by showing you some critical steps you can ensure to achieve great SEO results for your online business or blog.

If you can keep to these rules that I am about to show you it would simplify the whole process and make SEO more exciting.

I hope you do know that your blog would have a limited success without SEO so get set to learn SEO little by little with measurable progress.

Even if you are a veteran in SEO these rules would also apply to you.

So let’s get started.

1.) Follow the right people who have the sound knowledge and also the results to prove it

The field of SEO is an ever changing one and to be updated with the right knowledge you need to ensure that you follow the right people.

Bad and obsolete information can be costly to your success.

So the first rule of SEO is that you must follow those who have access to insider information and the results as a proof.

Because everyone has an opinion but not everyone have results as a proof.

So be cautious, it can cost you your precious time, success and money.

Do away with SEO myths and tricks peddled by so called experts with no proof (case studies) because in the long run you would suffer for it.

Experts who tell you to write daily, who don’t have any unique insight should be ignored totally no matter how alluring they might be.

Whereas those have the results and talk to you from their experiences, they share with you their failures and successes and that motivates you should be jealously followed.

The first rule of SEO is you must follow those who have proof or you stand the risk of wasting your time and money on empty and obsolete tricks.

Examples of those who have gotten great results in SEO and I would advise you to follow them. Some of them are:

Neil Patel of Quick Sprout

Brian Dean of Backlinko

Sean of SEO Hacker

2. Focus on content that can be readable and solves people’s problem

Great SEO without any awesome content means you would falter very soon.

You need to create useful, amazing content that would blow the minds of people, these are the guys who can be turned into loyal fans.

In SEO, there is a term called time spent on a site, the higher the amount of time people spend on your time the higher you would get more search engine traffic.

Google wants users to have an awesome experience when browsing the net.

But this cannot be achieved if all you have is poorly written content, articles that are difficult to understand and apply; this hurts your SEO efforts.

So before you become engrossed in SEO make sure you have great and useful content for your visitors.

Content is king.

Traffic with no conversions is so painful to any successful marketer and unless you fix that mess your business won’t go anywhere.

Quality is so vital to the success of your SEO efforts.

3. Focus on speed

The third rule of SEO every blogger ought to abide by is to ensure that your site loads fast.

There isn’t enough time to waste trying to access a site when there are millions of others.

You have to ensure that your site loads at most within 3 seconds.

This is important because it is one of google search engine ranking, it also determines user experience.

So get rid of any unnecessary plugins that you have no use of and make sure you are using caching plugins like W3 Total cache to speed up your site. Also use PageSpeed Insights to analyze your blog / website speed.

Your web host also plays a key role here likewise your theme so make sure it is fully optimized. A low web host also means a slow site so spend money to ensure that you get a good quality web host like Bluehost, HostGator, Smartweb

Speed can make the difference in your search engine efforts so don’t ignore it.

5. Don’t ignore the role of data

Well organized data is the life blood of any successful SEO campaign.

This simply means you need to measure everything you do on your blog so you can know what is working or not.

Don’t make assumptions based in your opinion rather search for the facts that can be used to make a sound marketing decision for your online business.

Your success is hugely dependent on your ability to read through those numbers on your dashboard.

Some tools that provide you with some useful and insightful data include Google Analytics, Alexa, adwords and Webmaster Tools.

Some tools are free and some others premium that you can use to be better informed as you make smart internet decisions.

Remember this without data and information you can make costly mistakes that would ruin the success of your SEO campaigns.

6. Get the best tools and plugins

Tools can make a huge difference in the success of your online business.

Try for a second to imagine what it would be like if you have no SEO plugin like Yoast, all in one SEO plugin or SEOpressor?

It simply means SEO would be time consuming and hectic and achieving awesome results would be tough.

Therefore you need to ensure that you have the best tools available to you to scale things up.

Without the knowledge you would be confounded and confused so get back to rule one.

But you also need to know something else here.

There is a common saying that wisdom is better than the weapons of war.

Your tools and plugins are the tools you use to ensure you get great SEO results but without wisdom or knowledge they would be of no use.

This is why I said, you need to follow the right people who have results as a proof.


Meta descriptions, though not important to search engine rankings, play a very important role in improving click-through rates from the search engine results pages to your website. It’s important that your website has strong meta-descriptions for every page, and this guide is intended to help you achieve just that.
Or do you think there are better ways not listed? Let us know through the comment box

Love it? Share the joy!

We love comments, please share your replies!

Please notice that your comments will be manually approved before being displayed. But don't worry, this is done as quick as possible (less than 10 mins). Thanks!


FraNK UMEADI, FraNKAPP as he is fondly called, is the CEO, FraNKAPPWeb Technologies, an IT company aimed at delivering excellent services such as Bulk SMS, Web Application Development, Software Development, Mobile Application Development, Digital Marketing, and IT Training etc. He is a Professional Blogger (Founder / Owner of, System Analyst and Programmer that writes in PHP, Java, and C#. Phone: +2348066017971 , or +2349023819269. E-mail: ,

You may also like...

14 Responses

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge